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Notes on product, technology, and growth.

Practical experience, methods, and ideas from the digital product journey.

AI-Powered Mobile App Development in Istanbul: A Practical Guide for Businesses
Artificial Intelligence

AI-Powered Mobile App Development in Istanbul: A Practical Guide for Businesses

A practical guide for businesses exploring AI-powered mobile app development in Istanbul. Learn where AI truly creates value, which features make sense, how the technical architecture should be planned, and what to consider before starting development.

Mobile App Development: Pricing, Process, and What You Should Know in 2026
Mobile Application

Mobile App Development: Pricing, Process, and What You Should Know in 2026

A practical guide for businesses and entrepreneurs who want to build a mobile app, covering pricing, development process, key cost factors, and how to choose the right mobile app development company.

Why Does a Software Project End Up Half-Finished? The 7 Most Common Mistakes
Entrepreneurship

Why Does a Software Project End Up Half-Finished? The 7 Most Common Mistakes

Why do software projects fail or end up half-finished? We look at the mistakes that push projects into deadlock, from the wrong scope to budget issues.

I Want to Build a Software Product. Where Do I Start?
Entrepreneurship

I Want to Build a Software Product. Where Do I Start?

Wouldn’t it be great to have an app that could do this? Then the idea grows. Add user accounts, payments, notifications and messaging, then add artificial intelligence as well — and before long, it becomes quite a comprehensive project.

An Idea Is Not Enough: Why Do 90% of Projects Die in Turkey?
Entrepreneurship

An Idea Is Not Enough: Why Do 90% of Projects Die in Turkey?

Why does a startup fail? Money? Software? Team? Marketing? No. Most projects start from the wrong place. A large number of entrepreneurs in Turkey begin with the sentence: “Mate, the idea is solid.” But no one…

When Should You Start Software in Entrepreneurship? Differences Between MVP, POC and a Product
Entrepreneurship

When Should You Start Software in Entrepreneurship? Differences Between MVP, POC and a Product

One of the most common mistakes in entrepreneurship is starting software too early, and another is starting too late. Some startups spend months writing code before the problem is even clear, while others fail to bring the product to life despite receiving strong signals from the market. In many cases, the result is the same: wasted time, unnecessary cost and a drop in motivation.

Why Is Mobile App Development Changing So Fast in Istanbul?
Mobile Application

Why Is Mobile App Development Changing So Fast in Istanbul?

There was a time when “having a mobile app built” meant just one thing: an idea, a few screens, and an app uploaded to the App Store. Today, mobile app development in Istanbul stands at a very different point…

What Does Artificial Intelligence Bring to Software?
Artificial Intelligence

What Does Artificial Intelligence Bring to Software?

Artificial intelligence (AI) has become a technology that has caught the attention not only of technology giants in recent years, but also SMEs and entrepreneurs. Especially when it comes to mobile applications and custom software, y…